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Exchange Speaker Bios

The MilliCare Home Office Team is excited to host Exchange 2025 in Nashville, TN on February 23-25, 2025. The conference will feature elective workshops focused on service, sales, and management best practices. We are honored to have an elite group of individuals teaching breakout sessions that are looking forward to sharing their knowledge and expertise with attendees.

Please continue scrolling to see who will be teaching the breakout sessions, as well as learn a little bit about each individual.

KenHutcheson

Main Stage - Ken Hutcheson

Ken Hutcheson is the dynamic CEO of EverSmith Brands, leading strategic growth for a diverse portfolio of B2B franchised brands. Under his visionary leadership, the network spans over 340 franchised locations across the U.S., Canada, Australia, Brazil, India, Mexico, and South Africa.

With a focus on profitable growth, Ken has innovated and refined the most effective strategies to enhance franchise success. A Certified Franchise Executive since 2005, Ken has been in the franchising space for almost 30 years, fostering a culture of improvement, innovation, and community betterment. His journey is a testament to the power of vision, dedication, and the relentless pursuit of excellence.

Main Stage - Justin Ghadery

Justin is the Chief Operating Officer for EverSmith Brands. He brings over 20 years of experience in large-scale operations, global team leadership, and franchise management. He has held key roles, including board advisor at Best Life Brands, and head of operations for private equity-backed fitness franchise developers, managing brands like Planet Fitness and Orange Theory. Justin also serves on the VetFran committee for the IFA, supporting veterans in transitioning to franchise operations.
 
A Marine Corps veteran, Justin served in Iraq and Africa, later becoming a Marine Corps Martial Arts instructor. His career progressed from general management to executive roles, leading franchise expansion and integration projects for major brands. His leadership philosophy emphasizes the importance of people and culture, rooted in routines that scaled his influence from a single gym to over 600 locations at Gold's Gym. 
 
Justin enjoys sports, travel, diving, motorcycles and spending time with family.
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Kara Nugent-Garcia2

Main Stage - Kara Garcia

and How Emotional Intelligence Impacts Sales and Team Synergy in Room 2 @ 3:00pm

Kara is the Brand Leader for MilliCare. She brings over a decade of experience in training and team development, with a strong passion for serving business owners. Kara has been deeply involved in the franchise community, using her organizational development expertise to help grow three emerging brands, including B2B commercial service franchises. Based in Houston, Texas, she enjoys coaching her children on the baseball field and creating lasting memories with her family and friends.
 
As a franchisee-first leader, Kara is dedicated to uniting the MilliCare brand and driving our organization forward strategically. 

Room 1 - Steve Starcher

Selling and Executing at a Higher Value @ 10:20 AM
Best Practices: Safety, Disinfection, Odor @ 11:15 AM
New to the Toolkit! Everything You Need to Know About Spotting @ 1:00 PM
The New Cleaner on the Block - Foam Cleaning Process @ 2:30 PM
 
Steve began selling carpet remnants at a weekend indoor flea market as a freshman in college. After a college transfer he became a technician for a new Chem-Dry franchise owned and operated by a husband-and-wife team. He is proud to be their 1st and only service manager. An entrepreneur bought their franchise in 1991, and he became part of the ownership group & eventually GM of multiple franchises in Central Ohio while the group started commercial janitorial/floor care and pest control divisions which were cross marketed as a commercial service platform until 2003. He then moved to the Chicago area to become the flooring maintenance hub GM for multiple Dupont Flooring Systems Sales/Installation franchises and the corporate owned store. Dupont’s interest was bought out he became an owner and President of a full-service flooring maintenance company in Chicago until starting his employment at MilliCare as an FBM in 2022. Steve is now sits as Technical Support for the MilliCare Home Office team.
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MichaelGottlieb

Room 2 - Michael Gottlieb

Controlling the Variables: Preventing Facility Damage and Brain Damage with Expanded Service Offerings @ 10:20 AM
 

Michael Gottlieb is co-founder and co-managing partner of MilliCare by Advanced Green Solutions. The Southern California-based company joined the network in 2011. Michael oversaw the company’s growth and expansion into a wide range of complex maintenance, restoration services and consultation encompassing every surface in commercial facilities. That dynamic service offering helped AGS be the fastest growing network provider 5 years pre-pandemic. 

Michael holds multiple certifications, including CCMT, CRT, FCT, RFMT and UFT in route to becoming an IICRC instructor. He is a current member of the MilliCare Advisory Council. Michael was an award-winning journalist for 20+ years, working for the nation’s largest media companies, including the Los Angeles Times, and he ran California’s largest newspaper dedicated to covering the commercial real estate industry.  

Michael lives in the San Fernando Valley with his wife, Jacqueline, an educator, and two children, Asher, a scholarship student at the University of Richmond, and Ryder, a middle school student. 

Room 1 - Gabe Arreola

Best Practices: Safety, Disinfection, Odor @ 11:15 AM
 

My name is Juan Gabriel Arreola, I was born in East Los Angeles, California in 1971. I graduated Long Beach Polytechnic High School in 1989 with Snoop Dog and Cameron Diaz. 

My Father, Juan Arreola, and Mother, Alicia Arreola, were born in Mexico. My Father's name was Juan, so when my mother called out for "Juan" we both came, hence, the current nickname "Gabe".  I have 4 brothers and 2 sisters. My Girlfriend, Alana, and I have been together, going on 7 years. I have 1 son, Adam, 2 daughters, Desiree and Corrina, 2 granddaughters, Layla and Camilla and 1 grandson, Isaiah.  I've lived in California, Hawaii, North Carolina, Colorado, New Mexico, and Michigan. 

I served in the Army from 1989-2000 ending my service as a Platoon Seargeant in the 82nd Airborne Division. I am Ranger certified and a Master Jumpmaster.  I was deployed to combat in '99 with Chris KushmauI.  

After an honorable discharge from the Army, I owned a print shop in California for 4 yrs. After that, I was a Car Wash Technician Supervisor for 9 years in Colorado. In 2017, I tried retirement for a year and then Chris called me asking if I wanted to help him build a business. In 2019, I moved to Michigan and it has been a busy 5 1/2 years building a business and becoming a Michigander. 

I enjoy attending Michigan Wolverine's football games with Chris, Detroit Piston's games with Alana, fishing, shooting, and riding my Harley. 

I currently live in Michigan and started MilliCare of Ann Arbor and Metro Detroit with Chris Kushmaul.  

We are looking forward to the continued growth of the company and serving our local community.  

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Chris Kushmaul

Room 1 - Chris Kushmaul

Best Practices: Safety, Disinfection, Odor @ 11:15 AM
 

Chris Kushmaul is the co-owner of MilliCare of Ann Arbor and Metro Detroit, as well as a Restoration 1 franchise in Metro Detroit, specializing in water, fire, and mold restoration services. A U.S. Army veteran who served in the 82nd Airborne Division, his military background shapes his passion and focus. After transitioning to civilian life, Chris built a career in restoration and business management, dedicated to delivering high-quality service and supporting the local community. 

Room 2 - Grace Cubarrubia

How Sales and Ops Work Together for Profitability @ 11:15 AM 
 

Grace is the owner and President of Sustaining Interiors LLC, a MilliCare franchise in the South Florida market, for the past 10 years.  Her company has an SBA woman-owned business certification as well as a State of Florida woman & minority-owned designation.  She earned her IICRC-CCMT credential and also acquired the IICRC Firm certification for her business.

Grace has been a part of the MilliCare network for over 20 years previously working as a Director of Sales prior to becoming a franchise owner.  She currently serves as a member of the MilliCare Franchise Advisory Council.  Grace is also an active volunteer with IFMA and her local South Florida chapter.  To better understand her FM customers’ mindsets, she pursued and attained the Facility Management Professional (FMP) credential from IFMA.  She is a Past President of the IFMA South Florida Chapter as well as a current board member.  Grace also serves on the IFMA Americas Advisory Board as a Regional Chair covering the South U.S. region and was honored to be appointed to the IFMA Global Audit committee for the 2024-2025 fiscal year. 

Lastly, Grace is the current Chair for the 2026 Florida Facilities Summit, a state-wide and volunteer-coordinated IFMA regional event that showcases Florida FM professionals as volunteer conference speakers, who display their areas of expertise in various competencies of facilities management. 

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JarradRicheson_SouthFLops

Room 2 - Jarrad Richeson

How Sales and Ops Work Together for Profitability @ 11:15 AM 
 

With over 20 years of experience in retail management, Jarrad has honed a strong foundation in leadership, business growth and customer service skills.  He began his career as a part-time associate at Luxottica Retail (Sunglass Hut) and eventually advanced to the role of Regional Manager, where he successfully led a $15 million annual market, overseeing 23 locations across four states.

In October 2022, Jarrad transitioned into a new industry to become the Operations Manager at Sustaining Interiors.  In this new role, he leveraged his expertise in business analytics and customer relations to build strong partnerships with clients, set clear service expectations, manage technician relationships and their schedules as well as properly prepare high profile and complex job execution plans.  Jarrad is focused on improving margins while fostering a culture of learning, integrity and exceptional service.

As Jarrad continues to expand his floor and textile care industry knowledge, he  successfully attained IICRC technician certifications in both Resilient Flooring Maintenance and Commercial Carpet Maintenance further enhancing his ability to contribute to the growth and success of our MilliCare franchise as well as our market presence in South Florida. 

Room 1 - Bill Luallen

New to the tool kit! Everything You Need to Know About Spotting @ 1:00 PM
Industry Trends for Resilient Flooring Round Table @ 4:50 PM 
 

Bill Luallen is the technical director for XL North, a division of the Textile Rubber and Chemical Company. He has more than 25 years of experience in the floor care industry including previous experience as a flooring manufacturer’s rep. He is currently the IICRC Technical Advisory Committee (TAC) Chair of the Commercial Carpet Maintenance Technician (CCMT ) course and served as the Vice Chair of the newly created Resilient Floor Care Technician (RFMT) course committee. He is a certified IICRC instructor for CCMT, RFMT & SMT. He currently sits on the IICRC 100 & 250 standards committees for commercial carpet and resilient floor care.  He also participates on the Carpet & Rug Institute 204/205 Carpet Maintenance and Cleaning Standards Committee.

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Room 1 - Bob Deweese

New to the tool kit! Everything You Need to Know About Spotting @ 1:00 PM
The New Cleaner on the Block - Foam Cleaning Process @ 2:30 PM
Industry Trends for Resilient Flooring Round Table @ 4:50 PM 
 

Bio and photo coming soon!

Room 2 - Geoff Snavely

Delayed Gratification in B2B Sales @ 1:10 PM
 

In the book Start With Why, Simon Sinek challenges companies and individuals to discover their WHY.  The idea is to truly understand the thing that inspires us.  For Geoff Snavely, that passion is to make a positive difference in the lives of people, both personally and professionally, so they feel motivated to become the best possible version of themselves. 

He’s a well-intentioned contrarian who believes this can be done by challenging the status quo, in an effort to help people and companies gain a deeper understanding of their unique needs.  A constant effort is made to build these relationships with his family, friends, colleagues, peers, networking partners, and customers. 

A Past President of IFMA Capital Chapter, member of the IFMA Foundation Board of Trustees, and a long list of other volunteer roles, Geoff considers himself an “IFMA Nerd”.  He is Vice President – General Manager of MilliCare Floor and Textile Care by EBC Carpet Services, a company that has been in business for over 35 years.   

He has earned a Master's Degree in Organization Development and is also a LEED AP.  His favorite areas of focus are strategic planning, team building, effective communication skills, and consultative sales.  He also published a book in 2021, Disruptive Discovery:  Uncovering the Stuff That Really Matters. 

Throughout his career, he can honestly say the best experiences have resulted from the privilege of helping people develop a skill, discover a solution, or achieve a level of success that they didn't initially think was possible.  He is looking forward to many more of those opportunities. 

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TaraCrabb

Room 2 - Tara Crabb

Delayed Gratification in B2B Sales @ 1:10 PM
 

Tara Crabb began her sales career in senior living services before transitioning to commercial floor care, spending seven impactful years with EBC Carpet Services.  Her time at EBC provided her with a deep understanding of client needs and strategic sales approaches, which she now applies to guiding MilliCare franchisees through onboarding and the sales process.  Tara also brings valuable experience from representing leading furniture and textile manufacturers, where she built strong relationships with Washington DC’s top design firms, end-users, and dealer partners.  

When she’s not working, Tara enjoys staying active on the pickleball court, golfing, mountain biking and climbing big mountains.  Her goal is to become one of only several hundred High Pointers in the US. 

Room 2 - Trish Jensen

Pitch It Perfect - Sales Pitch Mastery @ 2:05 PM
 

Trish Jensen is a seasoned business owner with 27 years of experience in the MilliCare industry. As the proud owner of a successful franchise in St. Louis, her and Mitch have extended that to the Chicago and Kansas City markets in the last 5 years. Trish has built a reputation for delivering exceptional services to a wide range of commercial clients. With a steadfast commitment to customer satisfaction, Trish continues to lead their business by always putting their clients first.  

As a graduate of Brigham Young University, Trish has always valued both professional growth and personal integrity. In addition to formal education, she completed a leadership training, similar to a boot camp, through Shield Maiden, further strengthening her skills in guiding and motivating teams. Outside of work, Trish enjoys a variety of passions, including all things Disney and LEGO. An avid snow skier in the winter and wake surfer at the lake during the warmer months, she finds joy in both adventure, except for rollercoasters and anything with heights, and relaxation. Her goal is to be on a beach relaxing somewhere in the world every few months. 

Family plays an essential role in Trish’s life, as Mitch and herself are the proud parents of four children and grandparents to two grandchildren. Trish is dedicated to maintaining a balanced life, blending a successful career with enriching family time and personal hobbies. 

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DonStyka_Tarkett-1

Room 1 - Don Styka

Partnering to Support Trends in Resilient Floor Care @ 4:10 PM 
Industry Trends for Resilient Flooring Round Table @ 4:50 PM - Main Stage
 

Don Styka is the Director of Field Services at Tarkett since 1999. He began his career as an installer working for his uncle in Youngstown, Ohio, installing flooring for Sears and other local stores in 1979. Always looking challenges and ways to expand his knowledge, he accepted a position with a local flooring distributor in the mid-1980s. He entered the manufacturing side of the industry with Johnsonite in 1999 as senior technical specialist. Once certified under The Certified Floor Covering Installers program, he became very active with the organization. As a founding member, he served as secretary-treasurer, member of the board of directors, president of the Northeast Ohio chapter, and was a senior certifier. In 2018, Don was awarded the CRI’s R. Christopher Davis award for his ability and willingness to work within the flooring industry to build a stronger foundation between all flooring partners. He currently serves as the IICRC Technical Advisory Committee Chair for the Resilient Floor Maintenance Technician (RFMT) course.

Main Stage - Christopher Capobianco

Industry Trends for Resilient Flooring Round Table @ 4:50 PM 
 

Christopher Capobianco is Technical and Claims Coordinator for Spartan Surfaces, a specialty flooring wholesaler covering the contiguous United States. 

A fourth generation floor coverer, he has worked since the 1970s in residential and commercial sales, technical/sales support, and journalism. He is a longtime member of ASTM committee F.06 on Resilient Floor Covering, and FCICA, the Flooring Contractors Association. In 2019, the Greater NY Floor Coverers Association presented him their McHale award “In recognition and sincere appreciation of the unselfish and inspiring dedication, leadership and service generously given to the floor covering industry.”

Contact: Christopher@SpartanSurfaces.com

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Main Stage - Terry Kelm

Strategic Business Planning For Franchisees @ 9:00 AM 
 

Terry Kelm is the President of Sunbelt Business Broker’s Franchise Re-sales program.  That program is specifically geared toward assisting franchise business owners with their transition at the end of their franchise life cycle.   Terry started with the division in 2003 and became President in 2014.  Sunbelt’s Re-sales program works with over 120 franchise and name brand concepts, and has been a part of well over 600 transactions during Terry’s tenure.   

In 2020, Terry was recognized with the Career Achievement Award in Dealmaking by Franchise Times.    Terry is a graduate of the University of Minnesota and along with his wife and 3 daughters, lives in St. Paul Minnesota.  

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SamJamison_DrSchutz

Main Stage - Sam Jamison

Growing Your Revenue with Resilient Flooring @ 9:40 AM 
 

With a lifelong career in the flooring industry, including over 19 years with Dr. Schutz, I bring deep technical expertise and an extensive network of industry connections. As the CEO of Dr. Schutz Group Americas, I have spent the past 18+ years leading operations and business development for a global leader in flooring and maintenance chemicals.

My focus has been on expanding our market presence through partners in the commercial, sports, medical, and ESD sectors, providing innovative, long-term solutions for floor sustainability and performance challenges. I specialize in negotiation, sales, pricing strategy, team building, and account management—leveraging these strengths to build lasting relationships and deliver exceptional value to our clients.

Driven by a passion for innovation and excellence, my mission is to push the flooring industry forward while empowering my team and our partners to grow and succeed.

Room 1 - Chip Rankin

Effective Team Leadership Strategies - How To Find and Keep Your Team @ 2:05 PM 
 

President, MilliCare by EBC Carpet Services
Philadelphia * Wilmington * Baltimore * Washington DC * Southern VA

Chip was born and raised in the suburbs of Detroit, Michigan. He attended Albion College in Albion, Michigan, where he earned a BS in Economics and Management. Chip continued his education at Wayne State University in Detroit and earned a MBA in Finance in 1991. Chip worked for Floor Craft Floor Coverings in Roseville Michigan, then joined McNabb Carpets in Milford Michigan and later Milliken Carpets of Spartanburg, South Carolina all while finishing graduate school in the evening. He moved to Delaware with his wife, Chris, in the fall of 1991, following her new career path with the DuPont Company. Shortly after relocating to Delaware, Chip joined EBC Carpet Services as a salesperson and later became the company’s General Manager. EBC Carpet Services is one of the largest MilliCare franchisees in the country, a company that specializes in proactive carpet care programs for commercial spaces. The Rankin’s purchased the company outright in 1998. Since the acquisition, EBC has more than tripled in size and 2018 was a record year for the company. It is now a $7 million company with over 95 associates and offices throughout the Mid-Atlantic.

Currently, Chip holds a permanent board position on the Delaware Chapter of IFMA as Golf Outing Chairman. In this role, he organizes an annual golf outing that supports Habitat for Humanity of New Castle County. He is also a Board Member for Habitat for Humanity of New Castle County. He serves on the Board of Governors and the Board of the Small Business Alliance of the Delaware State Chamber of Commerce, and is the Selection Committee Chairman for the Chamber’s Superstars in Business Award. Their company donates in-kind services of carpet care programs to the Ronald McDonald House, Habitat for Humanity, and multiple church parishes throughout the mid-Atlantic region.

Chip and his wife have two children, a daughter, Kate (30), now married to Jeff, who are both Physician assistants in Detroit Michigan, and son Jake (27), who lives in Washington DC and sells software used by Non-profits and associations. Chip and Chris reside in Hockessin, Delaware and Celebration, Florida.

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RobHolt_EBC

Main Stage - Rob Holt

Growing Your Revenue with Resilient Flooring @ 9:40 AM
Polymer Power - Effectively use the MilliCare Dry Compound Cleaning Process in Room 2@ 1:00 PM 
 

Bio coming soon!

 

Room 2 - Kelvin Smith

Polymer Power - Effectively use the MilliCare Dry Compound Cleaning Process @ 1:00 PM 
 

Kelvin Smith is the Operations and Safety Manager at MilliCare of Maryland and DC a proud U.S. Navy veteran. He holds multiple IICRC certifications in commercial carpet maintenance, stone masonry & ceramic tile, odor control, and upholstery & fabric cleaning. Additionally, he is a certified Defensive Driving Instructor and has earned a Six Sigma Lean certification. With a strong background in operational efficiency and safety, Kelvin is committed to implementing best practices in facility maintenance and management.

 

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BrianFarmer

Room 2 - Brian Farmer

Effective Rinse Water Extraction Standards of Care @ 2:30 PM 
 

Brian Farmer is a seasoned professional with over 25 years of experience in the commercial flooring industry. He began his career in 1998 with MilliCare, serving as an FBC (Facility Business Consultant), where he honed his expertise in the field. In 2005, Brian transitioned to a role with a MilliCare franchisee, taking on general management responsibilities for the South Carolina market. 

Brian's leadership and industry knowledge contributed to the growth of the business during this time. In 2013, he expanded his experience by joining a flooring sales and installation company, where he further developed his skills in the flooring sector. After a successful stint in this role, Brian returned to his MilliCare roots in 2015, taking on responsibilities for the Greenville-Spartanburg and Charlotte markets. 

With a deep understanding of both the technical and business aspects of the industry, Brian continues to play a key role in driving success helping clients maintain clean and healthy environments while overseeing the growth and operations of MilliCare in these regions.